Commercialization and the Network

In this lecture we had a discussion about the types of Networking, Intellectual property rights and Creative commons. In this topic networking, it has about the commercialization of network, non-commercialization of network. In the commercialization of network it is all about the sites making money websites like Amazon and eBay and non commercialization of network are the list viewed in the lecture like ‘Corporate website, E-Commerce, E-tailing, pop-up adverts, spam, pay to view..,.’ These are the sites that helps to know about the technological aspects that are participating in the networking society and making money. In this technological evolution everything has come up with the all facilities that actively participate in the role of digital communicating. According to Lawrence Lessig says “Code is Law” and describes digital communication consists of three layers namely physical layer, code layer and content layer.
“Physical layer, which is the network through communications travels, and communications devices are connected to one another. Code layer is constituted by the code that operates by communication hard ware devices and protocols through which the devices interconnect, and the content layer is about the content that is delivered through the communication infrastructure”.
Intellectual Property Rights in this “ It presumes that original forms of creative expression can belong to individuals, who have both a moral right to ownership and a legitimate economic rights to material benefit from the use of these ideas and works by others as an incentive to create further original works.” But when we compare copyright with new media there are several complexes issues that have changed the copyright law like internet, photocopying the original one is copied without spending huge money. Likewise we cannot assume that everything is transferred easily there are some which are been taken into consideration without the owner copyrights it can’t be shared.




 New Media – An introduction by Terry Flew Oxford University Plus Australia
 Google images